The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media by Francois Gossieaux & Ed Moran

Author:Francois Gossieaux & Ed Moran
Language: eng
Format: mobi
Publisher: McGraw-Hill Education
Published: 2010-08-19T14:00:00+00:00

Remember that many of these conversations and interactions between employees and community members are taking place in a context in which all conversations are visible, searchable, and probably archived for perpetuity. In addition, front-line employees could well find themselves up against an army of disgruntled customers as a result of a service or product failure that is no fault of their own. And, of course, there is no real “end” to the job at the end of the workday—the conversations happen after hours, on weekends, and while workers are trying to take a vacation.

Align Your Talent with the Four Pillars of Hyper-Sociality

Given that many companies are product-centric and think of their value proposition to the client as being related to the technical excellence of their products and their features, will your employees be able to shift from product-centric to customer-centric? Talent needs to create trust, to be fair, and to put humans in the center, all the while constantly gathering insight and suggesting actions to the company. Employees must be able to deliver on the Four Pillars of Hyper-Sociality and think:

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.